In recent months, you may have heard about some of the programming and other changes that are transforming the Ashley organization. Among those is the project involving the evolution of the Ashley “brand” which we are proud to share with you today.
Please allow me to introduce… Ashley Addiction Treatment.
Father Martin and Mae Abraham built this organization on the promise of healing with dignity. Our new brand honors this legacy while at the same time positioning Ashley to grow, to thrive, and to fulfill that promise. Our new brand better reflects the Ashley of today and helps point us toward tomorrow.
We’ve created a recognizable mark that speaks to our legacy but with a modernized look and feel. We will always be Ashley, but now we have a name that says exactly what we do. Our refreshed wreath symbol is a modern update on the original coat of arms. But a brand is much more than a name and a logo. It is everything about our organization that shapes what people think about Ashley. It is the words we use when we communicate. It is the beautiful campus and buildings. It is our compassionate and dedicated staff. It is the very spirit of Ashley.
I see the updated Ashley brand as a brand with a soul – the life-force of an organization with infinite potential. Father and Mae shaped our core beliefs, which will never change. Our new brand carries their vision forward to better reach our audience and, more importantly, to make a greater difference in treating the disease of addiction. The updated brand captures the true promise we make as an organization: Everything for recovery, because recovery is everything!
We are proud to be Ashley, one team working towards one mission of healing. Together, we can reach more people and save more lives. We could not be more proud to have you join us on our continuing journey.
With a grateful and joyous heart,
Father Mark Hushen, O.S.F.S.
President and CEO