The month of June wraps up our highly successful 2019 Fiscal Year. We have successfully executed on numerous changes to our business processes, physical environment, and clinical programs. A huge shout out goes to our Business Development Team under Alex Denstman. Our Outreach, Intake and Marketing/Public Relations staff have done a fabulous job increasing our census and keeping our beds full throughout this year.
Over the past month, the Communications Team in conjunction with our Branding Agency, idfive conducted a survey about Ashley’s perception in the community. Several of you were chosen to help with this process and we thank you for your participation. As Ashley continues to grow, having a strong messaging platform that is communicated consistently is key. We surveyed a number of employees, alumni, and referents to gauge how Ashley is perceived in the community and here within the organization. Our findings concluded that people find Ashley to be a powerful, positive brand that is ethical, safe, high quality and life-changing. We also had several areas of improvement where the perception was that we can be somewhat elite, opaque, and inaccessible. Throughout the next few months, we will be working with idfive to take these findings and develop messaging for our marketing efforts as well as realign our brand to make Ashley even more powerful and consistent within the marketplace.
On Monday and Tuesday, June 17th and 18th, Ashley hosted the Faces and Voices of Recovery event in Washington D.C. The Faces and Voices of Recovery is a national organization that supports individuals in long-term recovery from drug and alcohol addiction. At the event, Ashley was joined by representatives from the INOVA Health Care System. Representing Ashley was Shane Burke, Patient Services Manager, Aaron Bruzzese, Patient Care Coordinator, Linda Thompson, Peer Recovery Specialist, and myself. As our first Peer Recovery Specialist, Linda works in the INOVA Healthcare System in Northern Virginia to help patients find suitable treatment when they are admitted into the INOVA hospitals as a result of a substance use disorder. Since joining us in mid-February, Linda has made nine referrals to treatment, three of those into Ashley. This new model of outreach will be expanded in both the INOVA system and other healthcare systems in our market. Linda is the first of many employees who will be working in our new Home Community Based Services Division in the near future.
Last month I cited the events for “The Year of Mae”, our 2019 celebrations to honor our co-founder Mae Ashley Abraham. The next celebration on the calendar is the crab feast on Wednesday, July 24th from 11:30 until 2 pm where we will celebrate Ashley’s wonderful staff, and birthdays for Mae, her sister Micki Thomas, and Yours Truly. Speaking of our Co-founder, I am saddened to report that Mae has been ill lately. The good news is that she appears to be on the mend but please keep her in your thoughts and prayers as she fully recovers
As we wrap up another successful fiscal year 2019, I want to sincerely thank each and every department for all of the wonderful work everyone has done this past year. I sincerely appreciate everyone’s cooperation and contribution to the strategic planning process, and completion of the Execution Road Maps. Because of your commitment and professional execution, we are poised to successfully launch into a great FY20.